Covenant Children’s Hospital
Serving Lubbock, Texas for over 100 years, Covenant Children’s is the only licensed, full-service pediatric hospital in their region, and one of only eight in the entire state of Texas.
As part of my public relations capstone course at Texas Tech University, my team completed a campaign from start to finish, to support Covenant Children’s efforts in creating a positive and complete internal brand. We worked with The Media & Community Relations Manager at Covenant Children’s and presented our campaign to Covenant’s Media Team and Hospital Board at the end of the semester.
Campaign
Corporate Internal Marketing Campaign Pitch
Marketing
Public Relations
Copywriting
Coursework
As the copywriting director for our team, I was responsible for writing and editing the client pitch and final campaign book. I worked closely with the creative team on strategy and was responsible for headlines and copy to support our pitch and recommendations. Attached are select pieces of the client pitch.
Click Here to see the final Campaign Book presented to Covenant Children’s Media Team and Hospital Board.
Results
The client said yes!