ShipCaddie

Shipcaddie is a cutting-edge, eCommerce shipping platform, utilizing API solutions. They specialize in small parcel shipping and provide easy-to-use software that assists businesses with quick solutions to their shipping needs. Shipcaddie is a sister company to iDrive Logistics, a leading strategist in the shipping and logistics industry.

As the marketing intern for iDrive Logistics, I was tasked with taking ShipCaddie’s brand above and beyond with a complete re-branding.

Branding

Branding Guide

Website

Brand Messaging

My team and I completely remade the ShipCaddie brand. Including logo, taglines, website design and brand messaging. This brand refresh resulted in ShipCaddie receiving a large increase in clients and a more cohesive reputation.

Click Here to visit the ShipCaddie website and view the new branding in action.

Results

35% open rate and a 16% click-through rate

On an email newsletter I wrote for ShipCaddie’s audience