Coca-Cola
Swire Coca-Cola is one of the world’s largest Coca-Cola bottling partners with a global footprint spanning the USA and Greater China, servicing over 741 million consumers.
While working for Swire Coca-Cola, I was under a nondisclosure agreement. Due to this, I do not have access to the work I completed there. However, I can describe five of my projects.
Shopper Marketing
Persuasive Product Launch Decks
Marketing
Copywriting
Swire Coca-Cola works directly with Kroger and other large grocery brands. One goal of these partnerships is to garner display and aisle spaces for new Coca-Cola products. I created various information decks regarding these new products, discussing their value and why grocery brands should purchase them. Two of the products I promoted were “Hubert’s Lemonade: Blueberry” and “Powerade: White Cherry”.
In accordance with Coca-Cola’s partnership with NASCAR, I put together an informative deck, explaining the importance of this partnership, and plans to utilize various logos and tactics within Kroger, specifically for shopper-marketing purposes.
Experiential Marketing
“Power your School” and “Share a Coke” Events
Public Relations
Marketing
Coca-Cola’s “Share a Coke” campaign was wildly successful across America. As a team member for Swire Coca-Cola, I helped organize and run a “Share a Coke” event in Draper, Utah. As a coordinator, I interacted directly with the event’s public and produced branding materials to garner better relationships with consumers.
Powerade’s “Power you School” campaign donates $2,000 to High School students who submit powerful stories about their school. As a team member for Swire Coca-Cola, I was responsible for leading a local “Power your School” event, where we marketed the campaign and Powerade’s brand at a High School football game. The event was highly successful, and significantly increased Powerade’s local reputation.
Results
Highly successful event